Process | Motivation | Communication | Execution
Pipeline Generation
Optimal Action can provide proven Business Solutions focussed on achieving clearly defined business and sales outcomes. If it is not increasing sales revenues and profits then why do it? Our programmes deliver real and measurable returns on marketing investment.
Aligning Process, Strategy and Action
Sales pipeline
creation
The development of high value sales pipelines is based on the combination of all three major direct techniques ( direct mail, telemarketing, email/web processes ) to form an integrated programme that provides a sustainable competitive position. The process generates prospects from cold data and qualifies them through to sales force handover.
Lead generation
Optimal Action provides a highly sophisticated lead generation service that dovetails with existing sales processes. By refining data sources and sales propositions we combine both traditional techniques with web based technologies to create the most cost effective lead generation process.
Lead quality enhancement and management
Optimal Action provides a multi disciplinary approach to lead quality enhancement and management that tailors a unique mix of both traditional and digital techniques to ensure that qualification and sales cycle management processes are optimised for both cost and efficiency.
Internal Communications
An area that is often forgotten
when delivering marketing
and branding processes is
ensuring that the internal
communication processes dovetail effectively. This is particularly important in identity programmes where the internal audience can be argued to be more important than the external. Optimal Action provides internal communications services from simple material production through to the development of multi disciplinary programmes to involve and energise internal audiences. We use our web and software expertise in helping our customers to create/optimise intranets as integral tools in successful internal comms delivery.
Web and Sales process integration
Integrating the web into sales processes can seem both technically challenging and prohibitively costly. Major advances in software development and extensive experience of working with professional sales teams allow Optimal Action to provide an integration service that develops at a pace appropriate to each organisation. By focussing on key aspects of the sales cycle the solutions are extremely cost efficient and drive real benefits in terms of sales efficiency and revenues.
Customer centric database management (CRM)
Optimal Action is uniquely positioned to help organisations develop a database driven approach to CRM in the business to business arena. Using a fast track approach that combines short term gains with a longer term strategic process, the solutions provided can gain real internal buy in in order to aid long term success.
Sales support programmes
Optimal Action provides tailored marketing programmes designed to improve ratios throughout the sales cycle. By combining the best digital processes with traditional marketing techniques the programmes provided are highly cost efficient and focussed exclusively on measurable sales outcomes.
Developing the Web as a sales channel
Most organisations have considered e-commerce over recent years but the estimations of costs, business impact and viability have proved prohibitive. Optimal Action can advise and help with this process, using highly developed software and processes that have considerably reduced the costs of getting your business truly on-line. The development is undertaken at a pace to suit each organisation and low cost pilots are used to ensure that the full live launch is smoothly achieved and sales opportunities maximised.
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